For Advertisers

For Advertisers

For more information, download PDF version of rate card >>

The health and fitness industries are booming as people of all ages become more and more aware of the importance of good health as well as benefits of being fit.

Kentuckiana HealthFitness Magazine offers advertisers with an excellent opportunity to acquaint otherwise hard-to-reach customers with products and services offered. KHF is out in the market place for 30 days not 30 seconds, only one day or one week.

Circulation and Distribution

Kentuckiana HealthFitness magazine is a monthly publicationwith a controlled distribution of 48,000 per month. 16,500 copies are home delivered and the remaining 31,500 copies are available through more than 570 distributions locations, including health clubs, sporting goods stores, bike shops, corporate fitness centers, health food stores, bookstores, restaurants, sports medicine clinics, hospitals, libraries, college student centers, physicians'' offices, local sporting events, and many other heavy traffic areas. Circulation includes Kentucky counties of Jefferson, Oldham, Shelby, Bullitt and Hardin, and includes Clark and Floyd counties in Indiana and selected sites in Frankfort, KY. Our readers include individuals interested in a healthy, active lifestyle in the Kentuckiana area.

Advertising Rates

Ad Size Open 3x 6x 12x
Full Page 1995 1820 11740 1600
3/4 Page 1545 1535 1460 1380
Jr. Full Page 1470 1400 1320 1235
1/2 Page 1130 1040 1000 940
1/3 Page 815 740 700 660
1/4 Page 665 600 585 530
1/6 Page 520 470 440 405
1/8 Page 395 3345 340 305
1/12 Page 290 260 235 225
Bus Directory 155 135 130 120
Premium Space (process 4-color included)
Back Cover 3300 3150 3020 2800
Inside Front Cover 2900 2625 2600 2450
Inside Back Cover 2500 2375 2260 2125

Magazine Inserts

Magazine inserts are $30 per 1000 magazines ($.03 per piece). The copy needs to arrive at the printing company by the 20th of the preceding month.

Mechanical Specifications: (in inches)

Ad Size Width x Depth
A. Full Page 10 x 13
B. 3/4 Page 7.5 x 12.75
C. Jr. Full Page 7.5 x 9.5
D. 1/2 Page V 4.875 x 12.75
E. 1/2 Page H 10 x 6.25
F. 1/3 Page V 4.875 x 8.25
G. 1/3 Page H 10 x 4
H. ¼ Page Column 2.375 x 12.75
I. ¼ Page V 4.875 x 6.25
J. ¼ Page H 10 x 2.375
K. 1/6 Page 4.875 x 4.25
L. 1/8 Page V 2.375 x 6.25
M. 1/8 Page H 4.875 x 3
N. 1/12 Page 2.375 x 4.25
O. Business Card 2 x 3.5

Color Charges

Process Color – (4-color) can be utilized for a ¼ page, a ½ page or a full page ad on selected pages other than premium space pages at an additional $210 charge per ad per month.

For best results, follow these simple guidelines for designing 4-color ads:

  • Type smaller than 14 point will print best in solid black, cyan, magenta or yellow.
  • Do not reverse type smaller than 14 point out of a color block or photo made up of process colors.
  • Thin rules will print best as solid black, cyan, magenta or yellow.
  • Logos (or any graphics) with small details will print best as solid black, cyan, magenta or yellow.
  • Do not create a rich black using process colors. If an item is to be black, spec black only.
  • Keep in mind, the simpler the ad, the better it will look in the magazine.

Classifieds

$2.00 per word. 10-word minimum. Prepayment is required.

Ad Deadlines

Reservations for ads are due the 15th day of the previous month prior to publication. Finalized design and copy are due by the 20th of the previous month.

Ads that require any design or copy changes are due the 10th day of the month prior to publication. Ad copy approval cannot be guaranteed on ad designs that are received after this date!

Placement Requests

Subject to availability. Add 15% of open rate to ad cost. If placement is unable to be met, this charge will be waived.

Advertorials

Kentuckiana HealthFitness Magazine welcomes business advertorials. An advertorial is an ad that discusses a business in depth or a service that a business offers to our community. At the top of the advertorial the words This is a Paid Advertisement or An Advertorial will introduce your informational ad.

Advertorials can be different sizes based on the word numbers and if a regular ad is to accompany the advertorial. For example, an advertiser can purchase a full page ($1995 for the open rate to $1600 for the 12-time rate) for the advertorial (editorial information). In addition, the page could also include a regular ad about the company. Or the advertorial could be a half page – which is about 400 words or so with no additional ad about the business.

Submission Specifications

  • Electronic Submissions:
    • Macintosh compatible;
    • Illustrator CS or earlier version
    • InDesign CS or earlier version
    • PhotoShop CS or earlier version
    • QuarkXPress 6.0 or earlier version
    • Graphic files in PDF, TIFF, EPS or JPG format
    • 85-line screen (100-line screen acceptable on premium ad space)
    • Visuals scanned at 200 dpi or greater.
    • All typefaces utilized must be included on disk.
    • Hard copy of advertisement must be included.
    • Any documents other than those specified above will be subjected to a $25 reformatting charge.
  • On Disk
    • isks need to be provided by the 15th of preceding month.
    • To guarantee accuracy, a hard copy of the ad is required.
    • Please fax hard copy to KHF at 502-245-4098 or mail to KHF.
    • You may also e-mail a proof of your ad in a JPG or PDF format with fonts and images embedded to cr8ton@bellsouth.net.
  • E-Mail
    • Ads may be e-mailed to: Cr8ton@bellsouth.net.
    • To guarantee accuracy, a hard copy of the ad is required.
    • A hard copy of advertisement must be faxed to KHF at 245-4098 or mailed to KHF for accuracy.
    • Please fax hard copy to KHF at 502-245-4098 or mail to KHF.
    • You may also e-mail a proof of your ad in a JPG or PDF format with fonts and images embedded to: Cr8ton@bellsouth.net.
    • -mail ads need to be received by the 15th of the preceding month.

Ad Design

Professional advertising design is available at a charge of 20% of open rate; Line changes, $20. Last minute design charge is 30% of open rate.

General Policies:

1. Cancellations: No cancellations are accepted after closing date for space reservations which is the 15th of the preceding month. All cancellations must be received in writing. If cancellation notice is not received by the 15th of the preceding month, publisher reserves the right to run advertiser''s previous ad and the advertiser will be billed for contracted space.

2. Contracts must be completed within twelve months from the date of first insertion. Advertisers will be billed for the actual frequency rate in the event the contract is not complete.

3. Cancelled or unfulfilled contracts will be short-rated at the highest applicable earned rate plus 15%.

4. The publisher reserves the right to reject any advertisement deemed to be of questionable taste or exaggerated claims.

5. Any advertising material that contains editorial material that may imply that the information is in the opinion of the publisher will have the word “advertorial” printed on the page. Advertorials can be different sizes based on the word numbers and a regular ad can accompany the advertorial. For example, an advertiser can purchase a full page ($1900 for the open rate to $1370 for the 12-time rate) for the advertorial (editorial information). In addition, the page could also include a regular ad about the company. Or the advertorial could be a half page – which is about 400 words or so with no additional ad about the business.

6. The publisher assumes no liability for any claims accrued by the advertisers or agency resulting from advertisement content.

7. The advertiser is responsible to report any errors in their advertisement to the publisher within 10 days of publication. In the event the publisher is responsible for the error, liability is limited to replacement of the ad in the next issue.

8. For first-time advertisers, a check must accompany the first insertion.

9. Payment is due net 15 days. If late, a finance charge of 1.5% will charged per month.

10. Ad Agency commission is 15% if paid within 30 days.

11. 5% discount if account paid in full when contract is signed.

Kentuckiana HealthFitness
P. O. Box 436387 Louisville, KY 40253-6387
502.254.5255 Fax: 502.245.4098
advertisers@kentuckianahealthfitness.com

Rate Card #8, Effective January 31, 2005

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